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Appendix 5 - Advertising and market research
In accordance with Section 311A of the Commonwealth Electoral Act 1918, following is a list of organisations contracted by the Department to provide advertising and market research services. The list includes payments of $1500 or more.
The total payment by the Department to advertising and market research organisations this financial year was $8 437 651 and comprised:
Advertising agencies $3 313 212
Market research $ 512 266
Direct mail $ 263 675
Media advertising $4 348 498
| Advertising agencies | ||||
| Outcome 1: Arts and sport | ||||
| Name of organisation | Summary description of the nature and purpose of the consultancy | Expenditure $1500 or more (rounded up to the nearest dollar) | ||
| OUTPUT 1.2 Centenary of Federation | ||||
|
Gavin Jones Communications |
Centenary of Federation Indigenous communications strategy. |
69 759 | ||
|
Grey Advertising Canberra Pty Ltd |
Provision of communications services for the National Council for the Centenary of Federation including development and implementation of strategy, campaign advertising and related services from June 2001 to February 2002. |
1 761 071 | ||
| SUB-TOTAL |
1 830 830 | |||
| Outcome 2: Communications and information technology | ||||
|
Clemenger BBDO Sydney |
Development of creative advertising strategy and associated communication material for Commonwealth information campaign in response to the Telecommunications Service Inquiry. |
1 8 740 | ||
|
Cox Inall Communications |
Development of public relations strategy for Commonwealth information campaign in response to the Telecommunications Service Inquiry. Including public relations strategy development, issues management and placement of editorial material. |
130 426 | ||
|
Gavin Jones Communications |
Development of public relations strategy for Indigenous communities in response to the Telecommunications Service Inquiry. Including strategy development, issues management and placement of editorial material. |
13 216 | ||
| SUB-TOTAL |
1 482 382 | |||
| ADVERTISING AGENCIES TOTAL |
3 313 212 | |||
Market research organisations | ||||
| Outcome 1: Arts and sport | ||||
| OUTPUT 1.2 Centenary of Federation | ||||
| Name of organisation | Summary description of the nature and purpose of the consultancy | Expenditure $1500 or more(rounded up to the nearest dollar) | ||
| E & S Research Pty Ltd | Final evaluation research report presented to the National Council Centenary of Federation. | 49 700 | ||
| Elliott and Shanahan | Concept testing for radio, magazine and newspaper advertisements on the Federation Fund took place in May and June 2001. | 49 000 | ||
| OUTPUT 1.3 Old Parliament House and the National Portrait Gallery | ||||
|
Environmetrics |
Analysis of survey data for OPH visitor study 1999-2000. |
2 500 | ||
|
Market Attitude Research Services |
Focus groups and exhibition research |
6 000 | ||
| SUB-TOTAL |
107 200 | |||
| Outcome 2: Communications and information technology | ||||
|
Quantam Market Research |
Market research for Commonwealth information campaign in response to the Telecommunications Service Inquiry-provision of quantitative and qualitative market research including creative concept testing, benchmark market research and tracking evaluation research. |
326 075 | ||
| SUB-TOTAL |
326 075 | |||
| Outcome 3: Questacon-National Science and Technology Centre | ||||
|
University of Canberra Centre for Tourism Research and Cooperative Research Centre for Sustainable Tourism |
Market research on Questacon branding, perception, visitor experience and habits of target audiences-May to June 2002. |
38 092 | ||
| SUB-TOTAL |
38 092 | |||
| Outcome 4: ScreenSound-National Screen and Sound Archive | ||||
|
ACNielsen |
Collation and analysis of audience reach statistics. |
2 420 | ||
|
Environmetrics |
Evaluation of visitor satisfaction for Sights + Sounds of a Nation exhibition. Evaluation of purchaser's satisfaction with ScreenSound Australia's products. |
7 000
9 300 | ||
|
OzTam |
Collation and analysis of audience reach statistics. |
5 225 | ||
|
Piazza Consulting |
Focus group research on Indigenous culture travelling exhibition. |
15 180 | ||
|
Winangali Consulting |
Focus group facilitation for research on Indigenous culture travelling exhibition |
1 774 | ||
| SUB-TOTAL |
40 899 | |||
| MARKET RESEARCH ORGANISATIONS TOTAL |
512 266 | |||
Direct mail
| Outcome 1: Arts and sport | ||||
| Name of organisation | Summary description of the nature and purpose of the consultancy | Expenditure $1500 or more (rounded up to the nearest dollar) | ||
| OUTPUT 1.2 Centenary of Federation | ||||
|
National Mailing and Marketing Pty Ltd |
Preparation and distribution of Centenary of Federation medallions to primary schools and distribution of Yeperenye Festival materials. |
202 567 | ||
| OUTPUT 1.3 Old Parliament House and the National Portrait Gallery | ||||
|
Canberra Mailing |
National Schools Banner Competition mailout to 11 000 schools in February 2002. |
4 730 | ||
| SUB-TOTAL |
207 297 | |||
| Outcome 2: Communications and information technology | ||||
|
DAS Distribution |
Collection, storage and distribution of the Connecting the Nation: A Special Report on Telecommunications in Regional, Remote and Rural Australia as part of the Commonwealth information campaign in response to the Telecommunications Service Inquiry. |
56 378 | ||
| SUB-TOTAL |
56 378 | |||
| DIRECT MAIL ORGANISATIONS TOTAL |
263 675 | |||
Media advertising organisations | ||||||
| Outcome 1: Arts and sport | ||||||
| Name of organisation | Summary description of the nature and purpose of the consultancy |
Expenditure $1500 or more (rounded up to the nearest dollar) | ||||
|
Architectural Review Australia |
Print, full page colour advertisement, AR78 Summer Edition, January 2002 for the general promotion of Artbank. |
2 272 | ||||
|
Architecture Media |
Print, full page colour advertisement in Architecture Australia, for January and May 2002 for the general promotion of Artbank. |
9 120 | ||||
|
Australian Institute of Banking and Finance |
Brochure insert mailout part of annual campaign. Distributed with Vol 115, No 4, Journal of Banking and Financial Services, August 2001 in Victoria only. General promotion of Artbank. |
1 782 | ||||
|
AVANT Card |
The national distribution of 60 000 Culture and Recreation Portal promotional postcards during December 2001 to February 2002. |
12 540 | ||||
|
Hardie Grant Magazine |
Print, full page colour advertisement, Mercedes Magazine, March 2002. General promotion of Artbank. |
6 000 | ||||
|
Mitchell Media Partners |
Federation Fund Information Campaign including advertising in newspaper supplements-e.g. The Good Weekend, and selected Indigenous newspapers-and magazine advertisements-e.g. The Bulletin and The Women's Weekly. This campaign ran in the third quarter of 2001. |
341 827 | ||||
|
Niche Media |
Print, full page colour advertisements appearing in Inside 21 interior design magazine, in November 2001 for the general promotion of Artbank. |
4 545 | ||||
|
Pacific Access Pty Ltd |
Annual Yellow Pages advertising placement, block advertisements in every state for Artbank. |
13 959 | ||||
|
State of the Arts |
Two full page print advertisements placed in the State of the Arts Magazine January to April 2002 edition, for the Culture and Recreation Portal and OzeCulture Conference. |
7 920 | ||||
|
Terraplanet |
Full page colour print advertisement in Monument Magazine, No 45, December 2001 for the general promotion of Artbank. |
2 500 | ||||
|
Victorian Law Institute |
Brochure insert mailout. Annual direct mail compaign, June 2002. General promotion of Artbank in Victoria only. |
1 800 | ||||
| SUB-TOTAL |
404 265 | |||||
| OUTPUT 1.2 Centenary of Federation | ||||||
|
Gavin Jones Communications |
Indigenous communications strategy. |
69 759 | ||||
|
King+Associates Pty Ltd |
Promotion of Peoplescape project through public displays and performances. |
26 536 | ||||
|
Mitchell Media Partners Pty Ltd |
Newspaper and television advertising for Centenary of Federation during the financial year 2001-02. |
1 640 482 | ||||
|
SUB-TOTAL |
1 736 777 | |||||
|
OUTPUT 1.3 Old Parliament House and National Portrait Gallery | ||||||
|
AAA Tourism |
Print advertisement to promote OPH and NPG appearing in NRMA publication-AAA Tourism Guide-2002 edition |
2 255 | ||||
|
Art Monthly |
Advertisement in Art Monthly Magazine |
1 996 | ||||
|
Canberra Tourism and Event Corporation |
Total of two print advertisement placements in the annual Celebrate Magazine 2001-01 to promote OPH and NPG. |
5 162 | ||||
|
Hardie Grant |
Five print advertisements in Look Magazine promoting different NPG exhibitions. Advertisements appeared in issues: July 2001, August2001, October 2001, December 2001 and March 2002. |
11 385 | ||||
|
Starcom Worldwide |
Newspaper advertising for OPH and NPG exhibitions and programs throughout 2001-02-totaling 74 advertisements. |
136 014 | ||||
|
State of the Arts |
Print advertisement and editorial promoting 75th birthday activities at the OPH in December 2001. |
2 266 | ||||
|
TW Media |
75th birthday advertising in one issue of This Week in Canberra in December 2001. |
2 970 | ||||
|
WIN Television |
Various advertisements promoting OPH exhibitions and special events (Dismissed! Bringing the House Down and the 75th birthday) in the ACT and region. Advertisements appeared from: October-November 2001, January-February 2002, and May 2002. Advertisement placements totalled approximately 70 (plus 70 promotional spots). |
30 440 | ||||
| SUB-TOTAL |
192 488 | |||||
| OUTCOME 1: SUB-TOTAL |
2 3 530 | |||||
|
Outcome 2: Communications and information technology | ||||||
|
Mitchell Media Partners |
Advertising bookings and placements for the Commonwealth information campaign in response to the Telecommunications Service Inquiry. Including a total of 96 television advertisements, 12 radio advertisements, 1236 print advertisements and placement of an insert in 373 rural and regional newspapers. Advertising was scheduled from 9 September to 5 October 2001. |
1 604 970 | ||||
|
Pacific Access Pty Ltd |
Advertisements for the Government Info Shops in the printed and online Yellow Pages telephone directories nationally. |
69 519 | ||||
|
Starcom Worldwide (Aust) Pty Ltd |
Newspaper advertisements for Government Info Shops and advertising of Commonwealth programs including Consumer Representation Grants, National Communications Fund and Test-IT. |
50 076 | ||||
|
Telstra Pty Ltd |
Advertisements for the Government Info Shops in the printed and online White Pages telephone directories nationally. |
16 761 | ||||
| OUTCOME 2: SUB-TOTAL |
1 741 326 | |||||
| Outcome 3: Questacon-National Science and Technology Centre | ||||||
|
Accommodation Compendiums |
Advertisement in annual publication. |
1 990 | ||||
|
Capital TV |
Questacon general branding promotion-237 x monthly advertisements over 12 month period July 2001-June 2002. |
14 000 | ||||
|
Celebrate |
Two full page advertisements in annual publication 2001-02 for Questacon generic and '3in1 ticket'. |
6 903 | ||||
|
FM104.7 |
Weekly radio advertisements totalling 30 each week over 12 month period July 2001-June 2002. |
7 748 | ||||
|
Jetsetter |
¼ page advertisement in Aug-Sept 2001. |
2 000 | ||||
|
MIX106.3 |
Promotion of Questacon venue hire-50 x placements over two week period in October 2001; promotion of Little Flower Bulb puppet show at Floriade 50 placements over four week period in September-October 2001; and promotion of Awesome Earth exhibition and Spectacular Science Shows-21 placements over a three week period in June 2002. |
22 248 | ||||
|
This Week in Canberra |
Monthly ¼ page advertisement 2001-02 and one full page in January 2002. |
5 200 | ||||
|
Travel Time |
¼ page advertisement in August and December 2001, and April 2002. |
3 048 | ||||
|
WIN Television |
Questacon weekly television advertisements for general branding-total of 432 placements over 12 month period July 2001-June 2002 and weekly 'Postcards-total of 70 placements over 12 month period July 2001-June 2002. |
77 109 | ||||
|
Wine and Food Trails of NSW |
Three unit advertisement in annual publication 2002. |
2 386 | ||||
| OUTCOME 3: SUB-TOTAL |
142 632 | |||||
| Outcome 4: ScreenSound-National Screen and Sound Archive | ||||||
|
ABC Catalogues |
Print advertising of ScreenSound products in ABC shop catalogues. Three placements over the year with approximately three months exposure. |
3 850 | ||||
|
Around Canberra |
Profile advertising of ScreenSound in ACT tourist magazine. One advertisement per month for 12 months. |
6 094 | ||||
|
Canberra City News |
Print advertising of screenings in ACT newspaper. One advertisement per week. |
6 732 | ||||
|
Canberra FM Radio |
Radio advertising of screenings, exhibitions and events on Canberra radio-a total of 300 advertisements over the year |
16 375 | ||||
|
City Search |
Internet advertising of ScreenSound events. Contract for one year. |
2 053
| ||||
|
Dymocks Sydney |
Print advertising of products in Dymocks catalogue. One placement in March 2002. |
2 750 | ||||
|
Federal Capital Press |
Weekly advertising of ScreenSound screenings and events throughout the financial year. One advertisement per week. |
56 320 | ||||
|
National Capital Attractions |
One print advertisement for ScreenSound in ACT tourism's annual publication. |
2 365 | ||||
|
Pol Corp |
One profile advertisement in Ansett flight magazine. |
3 575 | ||||
|
Prime TV |
Television advertising of ScreenSound events and exhibitions. Six advertisements July-November 2001. |
4 268 | ||||
|
TMP Worldwide (now known as Starcom Worldwide Pty Ltd) |
Placement of national advertising for sale of international vinyl records. Four advertisements in March 2002 |
2 786 | ||||
|
TW Media |
Advertising in tourist magazine This Week in Canberra. Four quarterly advertisements in total. |
6 204
| ||||
|
Vintage Publishing |
Print advertising in Celebrate Canberra tourism booklet. One advertisement in annual publication. |
3 225 | ||||
|
WIN TV |
Television advertising of ScreenSound screenings and events-40 advertisements over the year. |
14 413 | ||||
| SUB-TOTAL |
131 010 | |||||
| MEDIA ADVERTISING ORGANISATIONS TOTAL |
4 348 498 | |||||