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Appendix 5 - Advertising and market research

In accordance with Section 311A of the Commonwealth Electoral Act 1918, following is a list of organisations contracted by the Department to provide advertising and market research services. The list includes payments of $1500 or more.

The total payment by the Department to advertising and market research organisations this financial year was $1 044 215, comprised of:

  • Market research $27 796
  • Direct mail $19 550
  • Media advertising $996 869

Market research organisations

Outcome 1: Arts and Sport

Output 1.3: Old Parliament House and National Portrait Gallery

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1500 or more (rounded up to the
nearest dollar)

Environmetrics

Analysis of survey data-OPH visitor and café surveys

$11,046

Shaaron Glynn

Exit surveys at café and front entrance

$5,500

Beckman & Associates

Forward evaluation of proposed exhibition topics

$6,250

TOTAL

 

$22,796

Direct mail

Corporate and Business

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1500 or more (rounded up to the
nearest dollar)

Canberra Mailing

Distribution of Artbeat magazine-Winter 2002 and Summer 2003 issues.

$14,915

Canberra Mailing

Distribution of Data magazine-November 2002 and May 2003 issues.

$4,635

TOTAL

 

$19,550

Media advertising organisations

Outcome 1: Arts and sport

Output 1.1: Arts and Sport

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the
nearest dollar)

AVANT Card

The national distribution of promotional postcards

$21,852

Brandmedia

Advertising in CA Charter magazine

$4,818

CPA Australia

Advertising in Australian CPA magazine

$13,662

ETN Communications

Article in ABIE/FPA CD-ROM

$5,280

Gadfly Media

Advertising in Australian Art Collector

$3,924

Good Reading Magazine Pty Ltd

Advertising in Good Reading

$4,719

HMA Blaze

Various newspaper advertisements for the National Museum of Australia Review

$8,680

HMA Blaze

Advertising tender for a consultancy to conduct a feasibility study for the National Collections Advisory Forum

$3,007

HMA Blaze

Advertising for recruitment

$3,821

Institute of Chartered Accountants in Australia

Advertising in CA Charter magazine

$2,409

National Library of Australia

Advertising in NLA newsletter

$2,314

Starcom Worldwide

Various newspaper advertisements for a number of the Department's cultural programs, including: Promotion of the Culture and Recreation Portal, OzeCulture grants Program and Conference, the Public Lending Right and Educational Lending Right schemes and the national touring programs-Playing Australia, Visions of Australia, Contemporary Music Touring Program and Festivals Australia.

$41,085

Starcom Worldwide

Advertising for recruitment

$25,941

Starcom Worldwide

Advertising for tenders to undertake a consultancy to assist in the recruitment of the Directors of Questacon and National Archives of Australia and for Australian Museums On Line (AMOL) website

$6,828

State of the Art Publications

Advertising in State of the Arts magazine

$11,880

10PM Print Management

Advertising in Look magazine

$1,810

TOTAL

 

$162,030

Output 1.1: Artbank

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the
nearest dollar)

Architecture Media

Advertising in Architecture Media magazine

$21,780

Australian Institute of Banking and Finance

Advertising (loose insert) in the Journal of Banking and Financial Services magazine (Victorian members)

$2,178

HMA Blaze Pty Ltd

Advertisement in the West Australian newspaper

$2,048

Law Institute of Victoria

Advertising (loose insert) in the Journal of the Law Institute of Victoria

$1,980

Nuance Multimedia

Advertising in Gallery magazine

$1,738

Pacific Publications

Advertisement in Monument magazine

$3,080

TOTAL

 

$32,804

Output 1.3 Old Parliament House and National Portrait Gallery

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the
nearest dollar)

10pm Print

Look magazine advertising

$2,332

Adcorp. Green

Specialist advertising (promotion for OPH Open Day)

$4,375

Adcorp. Green

Specialist advertising (TV advertising for OPH Garden Festival)

$5,500

Adcorp. Green

Specialist advertising (TV advertising for Pickering and Pryor exhibition)

$32,370

Art and Australia

Advertisement, Art and Australia magazine

$1,632

Australian Art Collector

NPG magazine advertising

$2,090

Avant Cards

Promotional postcard advertising

$7,761

Canberra FM Radio Pty Ltd

Radio advertising

$3,222

Canberra Tourism and Event Corporation (CTEC)

Joint tourism award promotion

$12,100

CTEC

Contribution to ACT Tourism Bushfire Recovery advertsing

$5,500

CTEC

Floriade Highlights advertising

$2,750

CTEC

Canberra Visitors' Centre advertising

$3,465

Capital Magazine

OPH /NPG Advertising in Capital magazine

$2,112

Craft Arts

NPG magazine advertising

$1,540

Drake Advertising

Bus advertising

$16,207

FPC Magazines

Specialist media advertising (OPH Garden Festival in Gardening Australia)

$3,135

HMA Blaze

Newspaper advertising for OPH and NPG (including The Canberra Times 'Panorama' ads, interstate advertising, summer advertising campaign and museum theatre advertising)

$80,855

Rural Press

Advertising in Rural Press publications

$6,468

Starcom Worldwide

Newspaper advertising for OPH and NPG (including The Canberra Times 'Panorama' ads and interstate advertising )

$75,716

TW Media

Specialist Media Advertising for OPH & NPG (including This Week in Canberra)

$6,880

Val Morgan

Cinema Advertising

$18,850

WIN Television

NPG exhibitions television advertising

$2,611

TOTAL

 

$297,471

Outcome 2: Communications

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the
nearest dollar)

Executive Media

Advertising of New Connections website in 2003 Australian Local Government Association Yearbook

$1,995

HMA Blaze

Newspaper advertising for call for applications for funding for consumer representation activities in the telecommunications sector

$8,501

HMA Blaze

Advertising in print media, Request for Tender-Consultancy for the Review of Issues Related to Commonwealth Interactive Gambling Regulation

$6,148

HMA Blaze

Advertising for recruitment

$2,876

Starcom Worldwide

Advertising in print media, calling for submissions to the Regional Telecommunications Inquiry

$40,160

Starcom Worldwide

Advertising in print media, Request for Tender-Consultancy Panel to perform Digital Signal Input Testing under a Standing Offer Arrangement-Technical Consultancies for the Review of the Operation of Schedule 5 to the Broadcasting

$7,999

Starcom Worldwide

Advertising in print media, Request for Tender-TAPRIC Feasibility study-TAPRIC Mobile Telecommunications Education and Training Service-TAPRIC Multimedia Language Resources and Online Content

$16,829

Starcom Worldwide

Advertising in print media, applications for consumer research grants under s593 of the Telecommunications Act 1997

$9,724

Starcom Worldwide

Advertising in print media, Request for Tender-BITS Incubator pilot evaluation

$1,648

Starcom Worldwide

Advertising for recruitment

$44,083

Starcom Worldwide

Advertising in print media, National Relay Service Evaluation

$2,905

TOTAL

 

$142,868

Outcome 3: Questacon-The National Science and Technology Centre

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the
nearest dollar)

AAA Tourism

1/3 share of advertising 3-in-1 ticket with the Australian Institute of Sport and Cockington Green

$1,779

Accommodation Compendiums

Advertisement in accommodation publications

$3,264

Around Canberra magazine

6 x full page advertisements

$3,000

Australian Science Festival

Advertising in the 2002 Science Festival program

$2,697

Canberra Convention Bureau

Meeting and Incentive Planners Publication

$2,900

Canberra FM

General radio advertising on MIX 106.3 and FM 104.7

$28,413

Canberra Tourism and Events Corporation

Advertising in season publications, and the 5 star campaign for the winners of the Tourism Awards

$11,000

DCITA

Reimbursement recruitment expenses for Director (Invoice No 8005405)

$8,548

Federal Capital Press

Advertising in The Canberra Times, and the Floriade program

$2,929

Holiday Happenings

School holiday publication advertising 4 times a year

$1,700

Prime Television

General branding promotion

$35,636

Public Service Commission

Gazette recruitment advertising costs

$3,535

Regional Publications

Advertisement in regional press, e.g. Rural Press supplements

$8,558

Starcom Worldwide

Tender advertisement-Eaten Alive Animatronics

$3,318

This Week in Canberra

Monthly page advertisement

$3,873

WIN Television

Weekly television advertisements for general branding

$72,472

Yellow Pages

Advertisements in the Yellow Pages directory

$7,364

TOTAL

 

$200,986

Outcome 4: ScreenSound Australia

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the nearest dollar)

Around Canberra Magazine

Advertising in Canberra Tourism publication

$1,760

Canberra FM Radio

Advertising on Mix 106 and FM 104 of ScreenSound events

$16,494

Canberra Tourism and Events Corporation

Advertising with Canberra's tourism peak body

$3,350

Federal Capital Press

Advertising in The Canberra Times and Chronicle of ScreenSound events throughout year

$34,419

HMA Blaze Pty Ltd

Recruitment advertising in various publications

$10,849

National Capital Attractions

Advertising in ACT tourism publications

$9,514

Sensis Pty Ltd

Advertising in Canberra Yellow and White pages

$1,543

Starcom Worldwide

Recruitment advertising in various publications

$8,256

TW Media

Advertising in This Week in Canberra publication

$3,880

WIN Television

Advertising on television of ScreenSound events

$14,748

Yaffa Publishing

Advertising of ScreenSound products in Yaffa magazines

$1,820

TOTAL

 

$106,633

Corporate and Business

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the nearest dollar)

HMA Blaze

Advertising in print media, Tender for IT Sourcing

$4,498

HMA Blaze

Advertising in print media, Tender for Business Continuity Plan Consultancy

$4,057

TOTAL

 

$8,555

Legal Group

Name of organisation

Summary description of the nature and purpose of the consultancy

Expenditure $1,500 or more (rounded up to the nearest dollar)

HMA Blaze

Advertising for recruitment

$1,633

Starcom Worldwide

Advertising for recruitment

$1,543

TOTAL

 

$3,176


  • Document ID: 12440 |
  • Last modified: 6 February 2008, 9:43am