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Appendix 6 - Advertising and market research
Following are details of all amounts of $1500 or more paid by the Department during the year to:
- advertising agencies;
- market research organisations;
- polling organisations;
- direct mail organisations; and
- media advertising organisations.
Advertising agencies
|
Name of organisation |
Summary description of the nature and purpose of the consultancy |
GST inclusive commissioned cost |
|
M & C Saatchi Agency Pty Ltd |
Australian Government community information campaign in response to the Regional Telecommunication Inquiry (RTI) |
$820 408 |
|
Total |
|
$820 408 |
Market research organisations
|
Name of person/organisation |
Purpose of payment |
Amount of payment |
|
Sue Leach |
Marketing Consultant |
$4 875 |
|
Elliott & Shanahan |
Consultancy to conduct research into how and why Australian Communities value collections and collecting institutions |
$40 680 |
|
Shaaron Glynn |
Market research interviewer services |
$7 971 |
|
Environmetrics |
Old Parliament House market research services - café and exit surveys |
$13 368 |
|
Environmetrics |
Old Parliament House market research services - interpretation evaluation project |
$7 956 |
|
Market Attitude research services |
Market research services - November surveys |
$3 150 |
|
Market Attitude research services |
Market research services |
$7 110 |
|
Quantum Market Research (Aust) Pty Ltd |
Development research for the community information campaign in response to the Regional Telecommunication Inquiry |
$105 360 |
|
Quantum Market Research (Aust) Pty Ltd |
Market research concept testing benchmarking and tracking research for RTI community information campaign |
$222 900 |
|
Total |
|
$413 371 |
Direct mail organisations
|
Name of organisation |
Summary description of the nature and purpose of the consultancy |
Expenditure |
|
Canberra Mailing |
Mail out of Arbeat magazine, winter 2003 |
$4 771 |
|
Canberra Mailing |
Mail out of Data Magazine |
$1 757 |
|
National Mailing and Marketing |
Mail out of Artbeat magazine, summer 2004 |
$3 739 |
|
Gordan & Gotch Australia Pty Ltd |
Handling fee for distribution of booklets for RTI campaign |
$47 011 |
|
Total |
|
$57 279 |
Media advertising organisations
|
Name of person/organisation |
Purpose of payment |
Amount of payment |
|
HMA Blaze Pty Ltd |
Recruitment advertising |
$18 333 |
|
Pacific Distributors Pty Ltd |
Advertising |
$3 080 |
|
PRIA NSW |
Advertising |
$3 575 |
|
Yellow Pages in each State |
Advertising |
$20 903 |
|
Australia Law Journal |
Advertising |
$2 325 |
|
HMA Blaze Pty Ltd |
Advertising tender |
$3 130 |
|
HMA Blaze Pty Ltd |
Advertisment for AMOL redevelopment tender |
$4 500 |
|
HMA Blaze Pty Ltd |
Advertising tender |
$3 547 |
|
HMA Blaze Pty Ltd |
Advertising of tender to conduct Feasibility Study |
$2 438 |
|
HMA Blaze Pty Ltd |
Advertising for 2003-04 PLR/ELR Programs |
$13 136 |
|
HMA Blaze Pty Ltd |
2004 Annual PLR Advertising |
$17 794 |
|
HMA Blaze Pty Ltd |
ELR and PLR Advertising in Trade Magazines |
$6 343 |
|
HMA Blaze Pty Ltd |
ELR Advertising Cost for next program |
$17 889 |
|
HMA Blaze Pty Ltd |
Recruitment advertising |
$4 269 |
|
HMA Blaze Pty Ltd |
Request for tender - Investigation into the costs of a number of options in relation to indigenous television broadcasting |
$4 084 |
|
HMA Blaze Pty Ltd |
Advertise Multichannel Consultancy request for tender |
$4 867 |
|
HMA Blaze Pty Ltd |
Advertising - Indigenous Digital TV Service |
$3 234 |
|
HMA Blaze Pty Ltd |
Advertising - Indigenous Digital TV Service |
$2 442 |
|
HMA Blaze Pty Ltd |
Advertising - Indigenous Digital TV Service |
$1 815 |
|
HMA Blaze Pty Ltd |
Job advertising |
$3 035 |
Media advertising organisations (continued)
|
Name of person/organisation |
Purpose of payment |
Amount of payment |
|
HMA Blaze Pty Ltd |
Tender advertisement in the The Canberra Times and The Australian for the Internal Audit Contract |
$3 071 |
|
HMA Blaze Pty Ltd |
Tender advertisement for an Expression of Interest to conduct the Department's Client Service Survey |
$4 084 |
|
HMA Blaze Pty Ltd |
Advertising for the IT Training and Technical Support Program |
$11 651 |
|
HMA Blaze Pty Ltd |
Visions program advertising |
$8 073 |
|
HMA Blaze Pty Ltd |
Touring Grants Advertising |
$4 664 |
|
HMA Blaze Pty Ltd |
Advertising for Visions |
$5 944 |
|
HMA Blaze Pty Ltd |
Advertising for the expanded Satellite Phone Subsidy Scheme |
$25 066 |
|
Hardie Design (Perform Information Design Solutions) |
Provision of a design service for the Satellite Phone Subsidy Scheme |
$3 333 |
|
HMA Blaze Pty Ltd |
Advertisement in newspapers for ITOL program |
$4 206 |
|
HMA Blaze Pty Ltd |
Advertising for APS6 positions vacant |
$4 270 |
|
HMA Blaze Pty Ltd |
Newspaper advertising of call for CCIF expressions of interest |
$14 994 |
|
HMA Blaze Pty Ltd |
Newspaper advertising of call for applications for Community Based Broadband Demand Aggregation Brokers |
$19 566 |
|
HMA Blaze Pty Ltd |
Advertising in print media. Request for tender for business and technical consultant |
$9 600 |
|
HMA Blaze Pty Ltd |
Advertising in print media for National Broadband Education Adviser |
$16 702 |
|
HMA Blaze Pty Ltd |
Advertising in print media for National Broadband Health Adviser |
$17 484 |
|
HMA Blaze Pty Ltd |
Advertisement for a consultancy Contract |
$3 339 |
|
HMA Blaze Pty Ltd |
Advertisement for a consultancy Contract |
$2 794 |
|
HMA Blaze Pty Ltd |
Recruitment advertisements |
$6 563 |
|
HMA Blaze Pty Ltd |
Recruitment advertisements |
$2 338 |
|
Universal McCann |
TV and cinema advertising for Old Parliament House |
$17 323 |
|
HMA Blaze Pty Ltd |
Print advertising in 'Panorama', The Canberra Times |
$37 366 |
|
HMA Blaze Pty Ltd |
Print advertising in The Sydney Morning Herald |
$38 480 |
|
HMA Blaze Pty Ltd |
Print advertising in various publications |
$25 519 |
Media advertising organisations (continued)
|
Name of person/organisation |
Purpose of payment |
Amount of payment |
|
Mix 106 |
Radio advertising for Old Parliament House |
$5 858 |
|
TW Media |
Print advertising for Old Parliament House |
$6 045 |
|
Australian Capital Tourism Corporation |
Print advertising in tourist publications |
$8 423 |
|
State of the Arts |
Print advertising in Limelight magazine for Old Parliament House |
$3 743 |
|
HMA Blaze Pty Ltd |
Print Advertising 'Panorama' - Canberra Times |
$39 434 |
|
HMA Blaze Pty Ltd |
Print Advertising 'Panorama' for Commonwealth Place |
$26 159 |
|
HMA Blaze Pty Ltd |
Mixed Print Advertising - including Sydney Morning Herald |
$20 425 |
|
Art and Australia |
Print advertising for National Portrait Gallery Exhibition |
$2 455 |
|
Craft Arts International |
Print advertising in Craft Arts Magazine for National Portrait Gallery Exhibition |
$4 500 |
|
Capital Magazine |
Print advertising in Capital Magazine |
$3 500 |
|
State of the Arts |
Print advertising in Limelight Magazine |
$3 008 |
|
HMA Blaze Pty Ltd |
Recruitment advertisment |
$5 200 |
|
HMA Blaze Pty Ltd |
Recruitment advertisment for EL2s |
$5 981 |
|
Universal McCann |
RTI community information campaign-media advertising |
$1 909 049 |
|
HMA Blaze Pty Ltd |
Recruitment advertising |
$5 211 |
|
HMA Blaze Pty Ltd |
Advertising for S593 research grants |
$14 515 |
|
HMA Blaze Pty Ltd |
Advertising for tender |
$3 346 |
|
HMA Blaze Pty Ltd |
Advertising for tender |
$3 543 |
|
HMA Blaze Pty Ltd |
Recruitment advertising |
$7 304 |
|
HMA Blaze Pty Ltd |
Advertising S593 consumer representation grants |
$8 955 |
|
HMA Blaze Pty Ltd |
Advertising for USO and CSG review |
$4 078 |
|
HMA Blaze Pty Ltd |
Adevrtising for regional communications forum |
$3 320 |
|
HMA Blaze Pty Ltd |
Advertisments in the Australian Financial Review seeking proposals from telecommunciation service providers |
$3 370 |
|
HMA Blaze Pty Ltd |
RFT advertising |
$4 084 |
|
HMA Blaze Pty Ltd |
RFT advertising |
$6 338 |
|
HMA Blaze Pty Ltd |
HiBIS data speed facility press advertisement |
$3 869 |
|
Total |
|
$2 538 881 |