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Advertising and market research
The following table details of all amounts of $1500 or more paid by the Department during the year to:
- advertising agencies
- market research organisations
- polling organisations
- direct mail organisations
- media advertising organisations.
The total paid by, or on behalf of, the Department for all advertising and market research for the 2005-06 year is $1 090 436.28.
Direct mail organisations
| Organisation name | Purpose | Amount of payment |
|---|---|---|
| Hermes Precisa | ELR mailout | $6985.83 |
| National Mailing & Marketing | Direct mail for metro broadband | $32 321.82 |
| Total | $39 307.65 |
Market research organisations
| Organisation name | Purpose | Amount of payment |
|---|---|---|
| Haystac Public Affairs | Focus testing of key themes and awareness messages for the National Awareness Initiative | $2,028.40 |
| Environmetrics Pty Ltd | OPH Cafe & functions survey reports | $2,180.00 |
| Emergency Preparedness Capacity Builders | Communications sector infrastructure assurance advisory group desktop exercise 'Exercise Eclipse' | $19 216.11 |
| Quantum Market Research | Market research for consumer information campaign | $36 477.27 |
| Origin Communications | Audience research on Indigenous television programming | $79 977.21 |
| Market research organisations total | $139 878.99 |
Advertising agencies
| Organisation name | Purpose | Amount of payment |
|---|---|---|
| HMA Blaze Pty Ltd | Advertisements, APS5 and APS6 WA regional network | $1,540.50 |
| HMA Blaze Pty Ltd | Advertisements for breakfast seminars | $1,564.68 |
| HMA Blaze Pty Ltd | Public consult on WSIS | $19 216.11 |
| HMA Blaze Pty Ltd | Public consult on WSIS | $1,706.85 |
| HMA Blaze Pty Ltd | Advertisements, various ICC positions | $1,708.16 |
| HMA Blaze Pty Ltd | Advertorial for breakfast seminars | $1,766.31 |
| Expertise Events | National Expo booth | $1,830.00 |
| HMA Blaze Pty Ltd | Advertisement—various positions WA regional network | $1,896.00 |
| HMA Blaze Pty Ltd | Advertisement, graduate program | $2,052.60 |
| HMA Blaze Pty Ltd | Advertisement, APS4 ICC Brisbane | $2,135.52 |
| HMA Blaze Pty Ltd | Advertorial for breakfast seminars | $2,212.08 |
| HMA Blaze Pty Ltd | EOI for Metro Broadband Blackspots | $2,774.46 |
| HMA Blaze Pty Ltd | RFT for Connect Australia program | $3,018.60 |
| ZOO Communications | Creative concepts for Mrs PM TV advert | $3,030.00 |
| ZOO Communications | Creative concepts for Mrs PM TV advert | $3,030.00 |
| HMA Blaze Pty Ltd | Graphic design and related services tender advertising | $3,234.93 |
| HMA Blaze Pty Ltd | Spam Act review launch—public notice in The Australian Newspaper—call for submissions and comments | $3,414.72 |
| ZOO Communications | Creative concepts for Press Gallery TV advert | $3,500.00 |
| ZOO Communications | Creative concepts for Press Gallery TV advert | $3,500.00 |
| HMA Blaze Pty Ltd | IT Security & Governance Tender advertisement | $4,276.26 |
| HMA Blaze Pty Ltd | Denial of Service Attack Tender advertisement | $4,513.83 |
| HMA Blaze Pty Ltd | Spam Act review launchÑpublic notice in The Australian and The Weekend Australian newspapers | $4,863.15 |
| HMA Blaze Pty Ltd | Advertisement, school leaver program | $4,900.93 |
| Hobsons Australia P/L | Advertisement, graduate opportunities 2006 | $5,500.00 |
| HMA Blaze Pty Ltd | RFT for NRS tender | $7,982.52 |
| HMA Blaze Pty Ltd | Advertising for s593 grants | $8,524.86 |
| HMA Blaze Pty Ltd | RFT for disability tender | $8,552.52 |
| HMA Blaze Pty Ltd | Advertisement, various ICC positions | $9,704.35 |
| HMA Blaze Pty Ltd | Advertisement, graduate program | $10 057.74 |
| HMA Blaze Pty Ltd | Advertising in national newspapers to invite applications for the ITOL grant. | $14 966.46 |
| HMA Blaze Pty Ltd | EOI for the Do Not Call register | $15 934.95 |
| HMA Blaze Pty Ltd | Newspaper advertisements for Metro Broadband | $58 228.24 |
| Advertising agencies total | $203 514.28 |
Media advertising organisations
| Organisation name | Purpose | Amount of payment |
|---|---|---|
| HMA Blaze Pty Ltd | Invoice CC05080499 | $1,500.00 |
| Holiday Happenings | Advertising in Holiday Happenings magazine | $1,573.00 |
| Cinden Lester Communications | Review and edit of evaluation report | $1,595.00 |
| The Federal Capital Press Pty Ltd | Advertising in The Canberra Times | $1,636.36 |
| AAA Tourism | Qtr page advertisement in Experience NSW 2005 | $1,667.27 |
| iMedia Asia Pacific Pty Ltd | Advertising in State of Art Magazine Jan-March 2006 | $1,700.00 |
| Cinden Lester Communications | Workforce newsletter | $1,705.00 |
| Win Television | TV placement on Win TV—Rennie Ellis | $1,707.00 |
| City News | Advertisement in City News—Floriade & Bloom | $1,760.00 |
| iMedia Asia Pacific Pty Ltd | Advertising in State of Art Magazine April-June 2006 | $2,000.00 |
| 10 group | Advertising in Look Magazine April 2006 | $2,120.00 |
| HMA Blaze Pty Ltd | Media Placement on Radio FM 106.3 for Dismissal | $2,224.00 |
| NRS Group Pty Ltd | Broadcasting on Channel Vision | $2,290.91 |
| HMA Blaze Pty Ltd | Floriade Advertising | $2,359.09 |
| Capital Magazine Publishing | Advertising in Magazine—Mar-Apr issue | $2,430.00 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $2,495.24 |
| Regional Publishers Pty Limited | Advertising in regional magazines | $2,568.91 |
| TW Media Pty Ltd | Advertising in This Week in Canberra | $2,590.91 |
| TW Media Pty Ltd | Advertising in This Week in Canberra | $2,590.91 |
| BMA | Advertising in 3 issues of BMA magazine | $2,673.00 |
| HMA Blaze Pty Ltd | Advertising for Flash in Melbourne Age 18/03/2006 | $2,751.37 |
| HMA Blaze Pty Ltd | Advertising for Flash in Melbourne Age 25/03/2006 | $2,751.37 |
| HMA Blaze Pty Ltd | Advertising in Sydney Morning Herald | $2,827.77 |
| Prime Television Pty Ltd | TV Adverts—Eureka | $2,841.00 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $2,853.38 |
| Craft Arts International | Advertisement in Craft Arts Magazine—Issues 64 & 65 | $2,900.00 |
| HMA Blaze Pty Ltd | Advertising | $3,018.60 |
| Canberra Educational Tours Services | Advertising in 2006 & 2007 Classroom Canberra Excursion Planner | $3,218.18 |
| Australian Capital Tourism Corporation | CRVC Over Counter Panel Advertising 2005-06 | $3,231.82 |
| HMA Blaze Pty Ltd | Advertising in Sydney Morning Herald | $3,274.38 |
| Cinden Lester Communications | Phase 3 | $3,300.00 |
| Australian Centre for Photography | Advertising in 4 issues of Photofile | $3,389.73 |
| HMA Blaze Pty Ltd | Advertising Tender for DCON 05/141 | $3,421.08 |
| TW Media Pty Ltd | Advertising in This Week in Canberra | $3,454.55 |
| Macquarie Publishing Pty Ltd | Advertising in City News and CAP Magazine | $3,481.82 |
| HMA Blaze Pty Ltd | Advertising of CGP and ROCO | $3,843.00 |
| HMA Blaze Pty Ltd | Advertising for sport & recreation | $3,899.94 |
| Australian Capital Tourism Corporation | Advertising in 2006 Holiday Planner | $4,090.91 |
| Art Monthly | Advertising in Art Monthly | $4,363.63 |
| HMA Blaze Pty Ltd | Advertising in Sydney Morning Herald | $4,367.44 |
| National Capital Authority | Advertising in National Capital School Excursion Planner 2006 & 2007 | $4,445.45 |
| HMA Blaze Pty Ltd | Mrs PM TVCs March Canberra advertisements | $4,463.00 |
| HMA Blaze Pty Ltd | Advertising in Sydney Morning Herald | $4,476.61 |
| HMA Blaze Pty Ltd | Advertising EL2 IC&AS | $4,659.23 |
| HMA Blaze Pty Ltd | TV Media Placement—Press Gallery | $4,767.00 |
| HMA Blaze Pty Ltd | Advertising in Sydney Morning Herald | $5,000.00 |
| HMA Blaze Pty Ltd | Advertising in Wish Magazine | $5,000.00 |
| HMA Blaze Pty Ltd | Advertising in Limelight Magazine | $5,499.00 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $5,512.60 |
| HMA Blaze Pty Ltd | RFT advertising | $6,568.32 |
| HMA Blaze Pty Ltd | Advertisement | $6,677.80 |
| Australian War Memorial | Joint marketing with AWM open day | $6,845.07 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $8,733.34 |
| HMA Blaze Pty Ltd | ELR Advertising | $9,266.14 |
| HMA Blaze Pty Ltd | PLR Advertising | $9,266.15 |
| HMA Blaze Pty Ltd | Mrs PM TVCs March Sydney advertisements | $9,954.00 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $9,986.83 |
| Australian Capital Tourism Corporation | From the Vault advertising campaign | $10 000.00 |
| Capital Magazine Publishing | Advertising in Magazine—Issues 17-22 | $10 350.00 |
| HMA Blaze Pty Ltd | Festivals Australia Advertising | $10 685.27 |
| HMA Blaze Pty Ltd | Advertising FLIC scheme | $10 982.92 |
| HMA Blaze Pty Ltd | Advertisements for public submissions to the e-Security National Agenda Review | $11 208.21 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $12 000.00 |
| Win Television | TV Placement 0n Win TV—My Melancholy Duty | $12 015.00 |
| HMA Blaze Pty Ltd | Visions of Australia advertising | $12 573.96 |
| HMA Blaze Pty Ltd | Advertising of CGP and ROCO | $13 060.00 |
| HMA Blaze Pty Ltd | CEO for AFC | $14 886.00 |
| HMA Blaze Pty Ltd | Media placement with Win TV for Dismissal | $15 223.00 |
| HMA Blaze Pty Ltd | Campaign and non campaign advertising | $15 966.59 |
| HMA Blaze Pty Ltd | Advertising for Artbank Director | $16 615.04 |
| HMA Blaze Pty Ltd | Advertising | $19 507.63 |
| HMA Blaze Pty Ltd | Arts & Touring | $22 406.00 |
| HMA Blaze Pty Ltd | Advertising of Playing Australia | $22 885.00 |
| HMA Blaze Pty Ltd | Festivals Australia advertising | $22 885.00 |
| HMA Blaze Pty Ltd | Advertising of CGP and ROCO | $23 095.00 |
| HMA Blaze Pty Ltd | Mrs PM TVCs placement Feb-Mar 2006 | $25 680.00 |
| HMA Blaze Pty Ltd | Advertisement | $27 327.60 |
| HMA Blaze Pty Ltd | Advertising of Digital Content Industry Action Agenda forums | $28 846.30 |
| HMA Blaze Pty Ltd | Satellite Phone Subsidy Scheme advertising | $30 460.90 |
| Cinden Lester Communications | Aust Govt Stories Project—Pitching and Placement | $31 625.00 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $31 794.81 |
| HMA Blaze Pty Ltd | Advertising in Panorama | $36 069.02 |
| Media advertising organisation total | $707 735.36 |
Document ID: 52726 | Last modified: 6 February 2008, 1:12pm